In the 2007 and 2008, Web directories began to develop a bad rap and once their listings lacked any relevancy with search engines, few business owners were interested in using them. Now, however, the best directories are entirely human-edited and have stringent review processes that sites must pass for inclusion. They provide valid and worthwhile links for optimization campaigns, boost page ranks and increase site traffic. In fact, SEO gurus everywhere are calling web directories an unavoidable part of the optimization process.

How To Make Directory Link Building Work

In order for directory link building to work, it must be strategically performed. Some of the most important link building strategories are: choosing the proper categories to link in, using niche-specific directories, posting in categories according to relevancy and building organic links for every directory listing. These link building strategories are all vital parts of creating a balanced and attractive link profile for search engines.

Directory Link Building Is Not Everything

You cannot create all of your links through web directories alone. SEO gurus understand this, which is why many of them will only use these resources to gradually increase links, rather than to build a profusion of links all at once. Each and every directory link that you build should be balanced by the existence of a link that is utterly organic in its origins. Not only does this preserve the renewed legitimacy of web directories but it significantly enhances the overall value of your link profile.

Categorical Relevancy And Niche-Specific Directories

Links must be categorically relevant and this is one way in which the web directories of today have set themselves apart from those of the past. Then, the greedy overuse and mis-use of these platforms led spammers to build links in all directions and categories, regardless of their relevancy. Today, however, in order to gain inclusion, site owners must choose categories that are relevant to their industries. This is an important part of passing any editorial review process. There are also many niche-specific directories that rank well across the board. These are a bit harder to get into, but they can bring far more benefits to websites than major and more generalized directories can.

Why Web Directories Are Still Viable

Web directories remain a viable resource for sites that are attempting to boost their page ranks, simply because they are now human edited and commonly run by volunteers. Internet users, site owners and business operators have collectively decided to keep directory link building as a vital part of the optimization process. They do this by enhancing the requirements for inclusion. One major incentive for these often unpaid efforts is the desire to preserve the value of online content.

Although frequent Google algorithm changes are intended to do the same, the efforts of search engines to preserve the integrity of online information make it increasingly difficult for people to know how to optimize their businesses. In this way, the human preservation of the value of web directories is also an effort to bolster businesses against the difficulties that search engines and their information preservation efforts cause. Ultimately, credit for the viability and accessibility of directory link building resources is owed to the very volunteers that moderate these resources.