Firstly for those of you that don’t know about the nofollow attribute, these are links that are placed on websites but with meta tag instructions to tell search engines not to follow or crawl a particularly link that has the rel=”nofollow” coding. Links using the nofollow command also do not pass page rank or anchor text benefits from one site to the other.

So are nofollow links of any value?

Some will say that a nofollow link has no value whatsoever and will avoid obtaining them or requesting link exchanges from sites that implement a nofollow. But what we all need to remember is that Google expects our linking structure to be natural and not contain a whole bunch of high page rank links only.

Google is not silly, it is a mighty machine that knows a great deal more than we give it credit for, I’m not saying that it knows what we had for breakfast but it does know and understand our linking patterns and expects natural link building to contain a complete mixture of follow, nofollow, high and low page rank links, the same way that it expects your links to grow naturally at a normal speed and not suddenly increased by thousands per day.

So the answer to this question is yes in the grand scale of things nofollow links are not only important but essential in creating a natural linking structure as well as partly helping to avoid search engine penalties from the likes of Panda and other Google algorithm updates.

So what about Page Rank N/A links are they of any value?

The same answer applies but these do have a SEO value but ideally you need to be receiving links from websites and pages that relate to the subject of your own website or page, having a link to your real estate website inside a site that sells mobile phones really won’t cut any ice with Google so if you really want to make sure that your link building has a positive effect take advantage of The Directory Library and take a little time to search out the category that suits your business needs.